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    <title>Superblue</title>
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   <id>tag:www.superblue.co.uk,2009://1</id>
    <link rel="service.post" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1" title="Superblue" />
    <updated>2009-10-06T13:58:01Z</updated>
    <subtitle>Superblue is a young, bright and innovative design company that specialises in projects for the built environment.</subtitle>
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.2</generator>
 
<entry>
    <title>Three New Innovative Shelters for the Whole Community</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/three_new_innovative_shelters.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=326" title="Three New Innovative Shelters for the Whole Community" />
    <id>tag:www.superblue.co.uk,2009://1.326</id>
    
    <published>2009-10-06T07:43:44Z</published>
    <updated>2009-10-06T13:58:01Z</updated>
    
    <summary> Three innovative and eye-catching shelters, known as the Hertsmere Community Spaces, have been designed specifically for three very different green spaces in Hertsmere and will be installed this autumn in Phillimore Recreation Ground in Radlett (above image), Furzefield in...</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/radlett3.jpg" alt="Hertsmere community spaces" width="600" height="400" class="cover-img"/></p>

<p>Three innovative and eye-catching shelters, known as the<a href="http://www.hertsmerecommunityspaces.org/"> Hertsmere Community Spaces</a>, have been designed specifically for three very different green spaces in Hertsmere and will be installed this autumn in Phillimore Recreation Ground in Radlett (above image), Furzefield in Potters Bar, and The Moatfield in Bushey<p>]]>
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/Furzefield2.jpg" alt="Hertsmere community spaces" width="600" height="300" class="cover-img"/></p>

<p>
The <a href="http://www.hertsmerecommunityspaces.org/">Hertsmere Community Spaces</a> project is the result of a thorough and inclusive design process that has not only won over some resistant residents, but has engaged with a range of young people from the borough and has included a range of stakeholders on the design team including the police.<br /><br />
The project led by Hertsmere Borough Council commissioned arts and environment organisation<a href="http://www.greenheartpartnership.org"> Green Heart Partnership (GHP)</a> to develop the project and manage the design and community engagement process.  GHP is facilitated by <a href="http://www.haringwoods.com">Haring Woods Associates</a>, who worked with multi-disciplinary design team Superblue to design the shelters by working with a range of local people to explore and respond to their needs, ideas and aspirations for new types of shelters that would be attractive and safe for a diverse groups of people using their local parks.
<br /><br />The structures have been a triumph of inclusive design, proving that a thorough and detailed design process that invites input from a wide range of the community and local and regional stakeholders, is possible and productive.  Although the project generated some negative responses in the first instance, the inclusive design process has taken the community along the journey of all aspects that need to be considered when developing multiple-user facilities with a limited budget to reach imaginative and viable design results.<br /><br /><p><img src="http://www.superblue.co.uk/archives/img/moatfield5.jpg" alt="Hertsmere community spaces" width="600" height="300" class="cover-img"/></p><p><img src="http://www.superblue.co.uk/archives/img/radlett2.jpg" alt="Hertsmere community spaces" width="600" height="400" class="cover-img"/></p><p><img src="http://www.superblue.co.uk/archives/img/Furzefield1.jpg" alt="Hertsmere community spaces" width="600" height="300" class="cover-img"/></p>
The project was named Hertsmere Community Spaces to instill a feeling of unique structures for all the community to use, rather than simply installing ‘off-the-shelf’ standard shelters that have no design connection to the site and can quickly become misused or underused.  A major concern voiced by some residents was that the shelters would increase anti-social behaviour in the area, by providing young people with somewhere to congregate.  To address this, GHP established an interdisciplinary team of officers from Hertsmere Borough Council’s Parks, Health and Safety, Planning and Culture Departments, Aldenham Parish Council and especially the Police including both the Antisocial Behaviour Caseworker from Hertsmere Community Safety Unit and a range of Police Community Support Officers from each area.  This project team was established at the outset and ensured that all aspects of the shelters’ usage and impact on the community were fully considered before reaching the final design stage, as well as generating ownership by the different departments responsible for the shelters’ maintenance and legacy. 
<br /><br />Working in tandem with the interdisciplinary project team, the Hertsmere Community Spaces project developed a vibrant marketing campaign with an independent website, postcards, posters and stickers distributed around the three sites.  These advertised the project and three engagement activities over the summer that invited local people to discuss their ideas with the designers and officers from the council.  Draft designs were then presented to the public and a series of public meetings were held at each site before designs were finally signed off at the end of September.  This thorough and phased consultation process has resulted in three innovative designs, specific to each park’s environment and the people who use them. As well as providing a meeting space, seating and shelter for a range of users, the shelter at Phillimore Recreation Ground can also be used as a performance space by the variety of local community arts organisations  and other community events; the shelter for The Moatfield ties in with a wider landscape design to introduce natural play into the park; and the shelter at Furzefield provides a viewing space in the centre of the park for the well used skatepark and football pitches. <br /><br />  
Each shelter will be constructed using materials that are hardwearing and sympathetic to the natural landscape, creating warm and welcoming spaces that people will want to use. The inclusive nature of these three attractive structures aims to serve the whole community and create intergenerational spaces, and therefore reduce the risk of mis-use and vandalism.<br /><br />  
The expectation is that these unique and exciting structures will become showcases for other local authorities wanting to employ their resources for young people’s spaces in a creative and integrated way, which avoids alienating other sections of the community, and provides attractive and landmark shelters for all.
<p><p><img src="http://www.superblue.co.uk/archives/img/moatfield1.jpg" alt="Hertsmere community spaces" width="600" height="300" class="cover-img"/></p><p><img src="http://www.superblue.co.uk/archives/img/moatfield2.jpg" alt="Hertsmere community spaces" width="600" height="400" class="cover-img"/></p><p><img src="http://www.superblue.co.uk/archives/img/moatfield_top.jpg" alt="Hertsmere community spaces" width="600" height="300" class="cover-img"/></p><p><img src="http://www.superblue.co.uk/archives/img/radlett1.jpg" alt="Hertsmere community spaces" width="600" height="400" class="cover-img"/></p>]]>
    </content>
</entry>
<entry>
    <title>Hertsmere Community Spaces</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/hertsmere_community_spaces.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=321" title="Hertsmere Community Spaces" />
    <id>tag:www.superblue.co.uk,2009://1.321</id>
    
    <published>2009-07-20T16:38:43Z</published>
    <updated>2009-07-22T12:23:05Z</updated>
    
    <summary> Superblue are currently working with the community of Hertsmere to create exciting new outdoor meeting spaces and natural play environments...</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/HCS_treeonplasterpostcard.jpg" alt="Hertsmere community spacest" width="600" height="400" class="cover-img"/></p>

<p>Superblue are currently working with the community of Hertsmere to create exciting new outdoor meeting spaces and natural play environments<p>]]>
        <![CDATA[<p>Following community consultation carried out with young people in summer 2007, which led to a successful application to the Big Lottery Play Fund, Hertsmere Borough Council appointed Green Heart Partnership to facilitate the design and build of three site specific meeting spaces for the whole community to make use of and enjoy. This represents another milestone towards the successful delivery of this project by January 2010. Read more about Green Hearts Partnership at <a href="http://www.greenheartpartnership.org/site/68/330.html">www.greenheartpartnership.org/</a>

<p>Three innovative, eye-catching, sculptural structures will provide appropriate shelter and seating at three separate open spaces: Phillimore Recreation Ground in Radlett, Furzefield in Potters Bar, and Moatfields in Bushey.</p>

<p><img src="http://www.superblue.co.uk/archives/img/Moatfield-Park-Bushey2.jpg" alt="Hertsmere community spaces" width="600" height="100" class="cover-img"/>Moatfields in Bushey</p>

<p><img src="http://www.superblue.co.uk/archives/img/Oakmere-Park-Potters-Bar1.jpg" alt="Hertsmere community spaces" width="600" height="141" class="cover-img"/>Furzefield in Potters Bar</p>

<p><img src="http://www.superblue.co.uk/archives/img/Radlette.jpg" alt="Hertsmere community spaces" width="600" height="137" class="cover-img"/>Phillimore Recreation Ground in Radlett</p>

<p><br />
Superblue will be working with Green Heart Partnership and the team of officers from the Parks and Amenities and Community Services teams at Hertsmere Borough Council, the Police and other stakeholders to develop the structures. Building upon the consultation already carried out, Superblue artists Annick Collins and Robert Frith will be talking to local people about their vision for the structures, in order to finalise designs. They will be talking to people of all ages including open space users, sports groups, neighbourhood residents, local schools and community groups. A number of exciting creative events and workshops will be held at the three sites over the summer. These events will be publicized in and around the sites and through the local press and we hope as many people will get involved as possible. Superblue have produced an identity for the project including website and print material. People are invited to have there say and catch up with the project through the website at <a href="http://www.hertsmerecommunityspaces.org/">www.hertsmerecommunityspaces.org</a></p>

<p>Drawing on the community’s input, Superblue, with the project team will develop and share detailed designs. The three new shelters will then be constructed and installed on the sites by January 2010. It is planned that the completion of the shelters will be celebrated by a public event in Spring 2010 to which all contributors and local residents will be invited.</p>

<p><img src="http://www.superblue.co.uk/archives/img/Radlett_Community_Day4.jpg" alt="Hertsmere community spaces" width="600" height="400" class="cover-img"/>Phillimore Recreation Ground Community Day in Radlett, 06/2009</p>

<p><br />
Councillor Brenda Batten, Portfolio Holder for leisure, culture and health, said: "The vision is to create a small sheltered meeting space for the whole community to make use of and enjoy.  The event at Phillimore Recreation Ground was a real success with lots of local people getting involved. The temporary structures are a great way for residents to start thinking about what kind of shelter they want and we had some great feedback.  Young people especially seemed to enjoy writing and drawing on them."</p>

<p>Councillor Caroline Clapper said of the event at Radlett, "I was very pleased to see that consultation was taking place, to discover what the people in the area want, where they want it and what they need from it before any structure is erected. There seemed to be lots of input from many parishioners and I hope that the outcome of this consultation will be a shelter of beneficial community use to all residents." <p></p>

<p>other links<br />
<a href="http://www.haringwoods.com/site/62/229.html?start=1&article=73">http://www.haringwoods.com</a></p>

<p>The project is supported by:<br />
<p><img src="http://www.superblue.co.uk/archives/img/Logos_white.jpg" alt="Hertsmere community spacest" width="576" height="114" class="cover-img"/></p><br />
</p>]]>
    </content>
</entry>
<entry>
    <title>Creswell Crags opened by Sir David Attenborough</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/creswell_crags_opened_by_sir_d_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=320" title="Creswell Crags opened by Sir David Attenborough" />
    <id>tag:www.superblue.co.uk,2009://1.320</id>
    
    <published>2009-07-20T15:08:47Z</published>
    <updated>2009-07-22T12:59:24Z</updated>
    
    <summary> Creswell Crags Visitor Centre is opened by Sir David Attenborough. See him cut the ribbon with a bone and flint knife on. To see Superblue&apos;s involvement:...</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/cresswell09_5.jpg" alt="Creswell Museum " width="600" height="300" class="cover-img"/></p>
<p>Creswell Crags Visitor Centre is opened by Sir David Attenborough. See him cut the ribbon with a bone and flint knife on. To see Superblue's involvement:<p>]]>
        <![CDATA[<p><a href="http://www.flickr.com/photos/21886313@N00/3667191685/" title="Sir David Attenborough4 by aerial2, on Flickr"><img src="http://farm4.static.flickr.com/3412/3667191685_151e4bb21d.jpg"A large scale integrated sculptural entrance feature taken from a 3D scan of the gorge cave walls. The vertical and horizontal pieces have holes cut into it to reflect the small hole fissues in the limestone surface. The structure reflects the limestone gorge walls with its pinhole fissues in its surface. This is sometimes known as a honeycombed structured limestone. <p><img src="http://www.superblue.co.uk/archives/img/cresswell09_3.jpg" alt="Creswell Museum " width="200" height="267" class="right-img"/></p>The panel will be made from european oak reflecting the material used on the external cladding of the visitors centre. <p><img src="http://www.superblue.co.uk/archives/img/cresswell09_2.jpg" alt="Creswell Museum " width="300" height="300" class="right-img"/></p><p>

<p><a href="http://www.creswell-crags.org.uk/Explore.aspx">www.creswell-crags.org.uk</a></p>

<p><img src="http://www.superblue.co.uk/archives/img/cresswell09_1.jpg" alt="Creswell Museum " width="600" height="400" class="cover-img"/></p>

<p></p>

<p><img src="http://www.superblue.co.uk/archives/img/cresswell09_4.jpg" alt="Creswell Museum " width="600" height="300" class="cover-img"/></p>]]>
    </content>
</entry>
<entry>
    <title>Holbeck Competition Team shortlisted</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/holbeck_competition_team_short.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=329" title="Holbeck Competition Team shortlisted" />
    <id>tag:www.superblue.co.uk,2009://1.329</id>
    
    <published>2009-03-19T14:41:48Z</published>
    <updated>2009-10-19T16:37:59Z</updated>
    
    <summary> Annick Collins from Superblue has been working in collaboration with Gregory Cowan and Natalie Skeete to be successfully shortlisted for the Holbeck competition....</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/Holbeck_village.jpg" alt="Holbeck Village Urban Village" width="600" height="400" class="cover-img"/></p>

<p>Annick Collins from Superblue has been working in collaboration with <a href="http://informalarchitectures.blogspot.com/">Gregory Cowan</a> and <a href="http://www.londonart.co.uk/natalieskeete/">Natalie Skeete</a> to be successfully shortlisted for the Holbeck competition. <p>]]>
        <![CDATA[<p>The competition entry prepared by Collins, Cowan, and Skeete proposes a triadic strategy of landscape, urban 'furniture' and a palette of suitable materials, where non-humans and humans will interact. The final result will be announced on the 28th of May.

<p>A discussion about the transdisiplinary work of OOZ was brought my attention by a neighbour commentating on the work. Geese, Birds, Fish and Bats had been studied and discussion ensued about human and non-human interactions.</p>

<p>In March the team was shortlisted, among a field of competitors from Yorkshire, California, and beyond.  Our process-driven design strategy, which combines urban landscape, animal 'furniture' and a code of materials will not easily translate into a photo opportunity. The press article says "The winner, who will be announced on May 28, will see his or her vision turned into reality and installed in Holbeck Urban Village ready for local critters to move in." </p>

<p>Whether our scheme will be suitable for building a photogenic prototype for the 'critters' - as the organisers envisage - remains to be seen.</p>]]>
    </content>
</entry>
<entry>
    <title>Delivering client inspired Work Spaces</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/delivering_client_inspired_wor_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=319" title="Delivering client inspired Work Spaces" />
    <id>tag:www.superblue.co.uk,2009://1.319</id>
    
    <published>2008-10-20T14:50:15Z</published>
    <updated>2009-07-22T12:28:50Z</updated>
    
    <summary> A new office design promoting ENTHEO, a innovation consultancy, whose approach of Energy, Creativity, Collaboration and Strategy need to be reflected in their working environment....</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/entheo-1.jpg" alt="Entheo Office" width="600" height="300" class="cover-img"/></p>

<p></p>

<p>A new office design promoting ENTHEO, a innovation consultancy, whose approach
of Energy, Creativity, Collaboration and Strategy need to be reflected in their working
environment.<p>]]>
        <![CDATA[<p> Working with all staff members, freelancers and associates through a series of consultations Superblue visually represented ENTHEO’s working practices and transferred this into there working environment. <p><img src="http://www.superblue.co.uk/archives/img/Entheo-5.jpg" alt="Entheo Office" width="200" height="300" class="right-img"/>business phylosophy translated into space</p>Through a staged design and install process the space has been allowed to evolve and be personalised and taken ownership by the staff.<p><img src="http://www.superblue.co.uk/archives/img/entheo-4.jpg" alt="Entheo Office" width="200" height="200" class="left-img"/>desk detail</p><p>
<p><img src="http://www.superblue.co.uk/archives/img/entheo-3.jpg" alt="Entheo Office" width="600" height="300" class="cover-img"/>work space, AV presentation and storage space</p>
<p><img src="http://www.superblue.co.uk/archives/img/entheo-2.jpg" alt="Entheo Office" width="600" height="300" class="cover-img"/>individual identity in a hot desking environment</p>]]>
    </content>
</entry>
<entry>
    <title>Optimise your Life, Arup are!</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/optimise_your_life_arup_are.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=317" title="Optimise your Life, Arup are!" />
    <id>tag:www.superblue.co.uk,2008://1.317</id>
    
    <published>2008-09-22T10:29:43Z</published>
    <updated>2008-09-22T11:15:34Z</updated>
    
    <summary> The second in the Arup installations following on from &apos;Tools&apos; brings you &apos;Optimise&apos; an exploration of generative, computational and analytical aprroaches to design engineering...</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/optimise-total1.jpg" alt="Optimise window" width="600" height="400" class="cover-img"/></p>

<p>The second in the Arup installations following on from 'Tools' brings you <strong>'Optimise'</strong> an exploration of generative, computational and analytical aprroaches to design engineering<p>]]>
        <![CDATA[<p><strong>Optimise 
</strong>

<p>In any decision the brain has to process multiple pieces of information, subconsciously weighing up the pros and cons to arrive at the optimal solution -  the best response in any given circumstance.</p>

<p><br />
The design process is a balancing of technological performance, economic considerations and qualitative factors. These could be useability and comfort, responsible use of resources and energy, or the desire for a peaceful or stimulating environment. Perhaps the design is driven by other constraints; individual versus universal control, rigid or flexible structures, natural or mechanical systems.</p>

<p><br />
At Arup, our designers and engineers have adapted and integrated mathematical software tools into this design process.   An automated approach allows us to generate numerous and sometimes surprising combinations of factors that input into the design.  We use our experience and knowledge to explore and evaluate the results to develop appropriate options. The process itself can help clients and colleagues to grasp the concepts more quickly and to collaborate in the design in greater detail.</p>

<p><br />
A designer always aims to reach a better solution in response to many and varied requirements.  The possibilities could be endless but this approach can encourage us to realistically ask  "What if" . . . . . . . .</p>

<p><br />
To find out more please send an email to: <a href="mailto:optimise@arup.com ">optimise@arup.com </a><br />
or call 0207 755 3765</p>

<p>Installation designed by Arup and Superblue<p></p>

<p><img src="http://www.superblue.co.uk/archives/img/optimise-video1.jpg" alt="Optimise window" width="600" height="300" class="cover-img"/></p>]]>
    </content>
</entry>
<entry>
    <title>The New Romantics - The Telegraph</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/the_new_romantics_the_telegrap.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=316" title="The New Romantics - The Telegraph" />
    <id>tag:www.superblue.co.uk,2008://1.316</id>
    
    <published>2008-07-23T14:07:31Z</published>
    <updated>2009-07-22T12:55:07Z</updated>
    
    <summary> Architects are turning from cold steel and glass to crafty decorative facades. By Dominic Lutyens - Robert frith, Superblue is quoted...</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/telegraph-banner.jpg" alt="Samsonite Resort" width="600" height="100" class="cover-img"/></p>

<p>Architects are turning from cold steel and glass to crafty decorative facades. By
Dominic Lutyens - Robert frith, Superblue is quoted<p>]]>
        <![CDATA[<p>As a part of the 'Challenging Ideas - Building Spaces' series in the Telegraph writer Dominic Lutyens investigated the new integration of Craft and Art practitioners within the built environment. <p>

<p><br />
To read the whole article click here: <br />
<ahref="http://www.telegraph.co.uk/motoring/main.jhtml?xml=/motoring/exclusions/supplements/accord/nosplit/buildromantics.xml">'The New Romantics - The Telegraph'</a></p>

<p>l</p>]]>
    </content>
</entry>
<entry>
    <title>A &apos;Samsonite Resort&apos; Summer fo Superblue</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/a_samsonite_resort_summer_fo_s.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=315" title="A 'Samsonite Resort' Summer fo Superblue" />
    <id>tag:www.superblue.co.uk,2008://1.315</id>
    
    <published>2008-07-22T15:06:27Z</published>
    <updated>2008-09-23T17:29:50Z</updated>
    
    <summary> Superblue have been working with Samsonite in Tokyo, Japan on the &apos;Samsonite Resort&apos; summer campaign....</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/Samsonite_stickers_4.jpg" alt="Samsonite Resort" width="600" height="300" class="cover-img"/></p>

<p>Superblue have been working with Samsonite in Tokyo, Japan on the 'Samsonite Resort' summer campaign.<p>]]>
        <![CDATA[<p>Working with Samsonite in Japan Superblue have produced a range of new campaign materials for the new Aero-PC Frame "White" model. Under the tag line "Choose your stickers and make your very own suitcase" and the idea of the 'Samsonite Resort' Superblue were inspired by the holiday resort posters of the 1930's. The sticker collection is a part of a limited range produced by Samsonite available to customers to personalise there new super 'White' suitcase. 

<p>The collection includes 4 individual posters of beach, boat, train and mountain resorts along with a collection of flags, beach balls, buckets and spades, deck chairs etc. All reminiscent of holidays and summer resorts of a by-gone age.</p></p>

<p><br />
See Samsonites' official site to see how it has been used, here: <br />
 <a href="http://www.samsonite.co.jp/cam_aeropcwhite/ ">http://www.samsonite.co.jp/cam_aeropcwhite/ </a></p>

<p>and then see how the famous Japanese department stores are using it, here:<br />
<a href="http://www.alcott.jp/floor/samsonite/index.html">http://www.alcott.jp/floor/samsonite/index.html</a> <br />
</p>]]>
    </content>
</entry>
<entry>
    <title>Skyscope Go Live!</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/skyscope_go_live.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=313" title="Skyscope Go Live!" />
    <id>tag:www.superblue.co.uk,2008://1.313</id>
    
    <published>2008-07-18T10:45:34Z</published>
    <updated>2008-07-18T13:12:29Z</updated>
    
    <summary> &quot;Skyscopes made me smile - they looked really striking and were a great focal point in a municipal space. I loved being on the ground and having a view of London that I&apos;d normally never get to see. They...</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/Skyscopes-118-02.jpg" alt="Skyscopes" width="600" height="400" class="cover-img"/></p>

<p><strong><em>"Skyscopes made me smile - they looked really striking and were a great focal point in a municipal space. I loved being on the ground and having a view of London that I'd normally never get to see. They should be there all the time!"</em></strong> - said Rachel after visiting the Skyscopes at Canary Wharf<p>]]>
        <![CDATA[<p>Superblue presents <em>'Skyscopes'</em>, periscopes with a twist, changing your perspective on the architecture and environment of Canary Wharf at Fresh Perspectives as part of the London Festival of Architecture 2008, Canary Wharf Jubilee Park. June 26th - 29th.  

<p>The <em>‘Skyscopes’</em> are a family of periscopes, that allow you to take a look from the roof of the famous London landmark building Canary Wharf. </p>

<p>Leo (aged 4) said<br />
<strong><em>"I liked the sky periscopes. I could see people on the street and they looked really small and I could turn them around and see the river too."</em></strong></p>

<p>You will find these periscopes in Jubilee Park close to Canary Wharf station. One of the <em>‘Skyscopes’</em> is looking out over the London skyline, the other gives you a bird’s eye view of the people walking 200m below. </p>

<p>The installation streams live footage from cameras on the roof of Canary Wharf. As you move the <em>‘Skyscope’</em> you control the orientation of the camera and your view of London. This allows you to take a fresh look at London, the theme of the London Festival of Architecture this year. </p>

<p><strong><em>"I thought that the Skyscopes being enabled by the surrounding technology was interesting not least because Canary Wharf is wired into the rest of the world through data and communications networks, which are largely voice and data.  Using skyscopes to look around where that data and communications flows in and out was intriguing. One could easily imagine the Skyscopes being connected to more distant locations."</em></strong> - said Peter Baldwin, Marketing Manager, Corus Solutions</p>

<p>The <em>‘Skyscopes’</em> have been commissioned by Canary Wharf Ltd and have been created by design consultancy Superblue. ActionTimeVision has delivered the technology solution. </p>

<p>top page photo by James Champion <br />
bottom 2 images by Peter Matthews</p>

<p><img src="http://www.superblue.co.uk/archives/img/Rob-arch-week-3-004.jpg" alt="Skyscopes" width="600" height="400" class="cover-img"/></p>

<p><img src="http://www.superblue.co.uk/archives/img/Rob-arch-week-3-005.jpg" alt="Skyscopes" width="600" height="300" class="cover-img"/></p>

<p><br />
Further Links<br />
click on <a href="http://www.actiontimevision.co.uk">www.actiontimevision.co.uk</a> to see more of Action Time Visions work.<br />
click on <a href="http://www.jameschampionphotography.com">www.jameschampionphotography.com</a> for more of photographer James Champions work.<br />
click on <a href="http://www.mycanarywharf.com/whats-on/details.php?monthNum=6&year=2008#a_59">Canary Wharf Arts and Events </a>for more information on things going on at Canary Wharf.<br />
click on <a href="http://www.lfa2008.org/event.php?id=746&name=Superblue+Skyscopes+">Architecture Week</a> for more events around London.</p>

<p>with thanks to <a href="http://www.axis.com/">Axis Communication </a>for loaning us a great camera and all the team at Canary Wharf</p>]]>
    </content>
</entry>
<entry>
    <title>Fresh Thinking - &apos;Show and Tell&apos;</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/fresh_thinking_show_and_tell.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=314" title="Fresh Thinking - 'Show and Tell'" />
    <id>tag:www.superblue.co.uk,2008://1.314</id>
    
    <published>2008-06-28T11:26:22Z</published>
    <updated>2008-07-18T12:49:10Z</updated>
    
    <summary> Photographer: Peter Matthews Tonkin Liu, Fresh Flower Pavillion Canary Wharf, London E14 Fresh Perspectives as part of the London Festival of Architecture 2008. Annick from Superblue speaks at Fresh Thinking - &apos;Show and Tell&apos; for London Architecture week....</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/fresh-thinking-flower.jpg" alt="Skyscope banner" width="600" height="300" class="cover-img"/>
<span class="small">Photographer: Peter Matthews 
Tonkin Liu, Fresh Flower Pavillion 
Canary Wharf, London E14
Fresh Perspectives as part of the London Festival of Architecture 2008.</span>

<p>Annick from Superblue speaks at Fresh Thinking - 'Show and Tell' for London Architecture week.  </p></p>]]>
        <![CDATA[<p>As a part of London Architecture Week Annick Collins presented a 'Show and Tell' at the <a href="http://www.lfa2008.org/event.php?id=900&name=Fresh+Thinking+Show+++Tell+in+the+Fresh+Flower">Fresh Flower:Fresh Thinking</a> event at Greenwich Pininsula. Annick talked about the concept and process of producing the 'Skyscopes' shown for the festival at Canary Wharf. Annick was joined by other guest speakers including Patrik Schumacher, Partner, Zaha Hadid Architects, Alejandro Zaera Polo, Co-Founder, Foreign Office Architects, and Peter Bishop, Director, Design for London. All speakers were asked to present on a design project related to the Festival or to the local area with the aid of just one object. This all took place within Tonkin Lius' Fresh Flower Pavillion sponsored by Corus Solutions. 

<p>Other events taking place for Londoan architecture week at Canary Wharf included</p>

<p>Sand castles - </p>

<p><img src="http://www.superblue.co.uk/archives/img/canary-wharf-sand-castle.jpg" alt="Skyscopes" width="300" height="300" class="cover-img"/></p>
<a href="http://www.caravangallery.co.uk">
The Caravan Gallery</a>

<p><br />
<p><img src="http://www.superblue.co.uk/archives/img/canary-wharf-caravan-galler.jpg" alt="Skyscopes" width="600" height="300" class="cover-img"/></p><br />
<span class="small">Photographer: Peter Matthews <br />
Caravan Gallery<br />
Canary Wharf, London E14<br />
Fresh Perspectives as part of the London Festival of Architecture 2008.</span></p>

<p><br />
and the Portable Porch made by <a href="http://www.publicworkgroups.net">Public Works Group</a></p>

<p><img src="http://www.superblue.co.uk/archives/img/canary-wharf-portable-porch.jpg" alt="Skyscopes" width="600" height="300" class="cover-img"/></p>
<span class="small">Photographer: Peter Matthews 
Public Work Group, 
Canary Wharf, London E14
Fresh Perspectives as part of the London Festival of Architecture 2008.</span>
]]>
    </content>
</entry>
<entry>
    <title>Skyscopes</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/projects/post_3.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=312" title="Skyscopes" />
    <id>tag:www.superblue.co.uk,2008://1.312</id>
    
    <published>2008-06-19T15:35:59Z</published>
    <updated>2008-07-18T10:45:02Z</updated>
    
    <summary></summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="Projects" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/Skyscopes-118-02.jpg" alt="Skyscopes" width="600" height="400" class="cover-img"/></p>]]>
        <![CDATA[<p>Superblue present 'Skyscopes' periscopes with a twist changing your perspective on the architecture and environment of Canary Wharf. 
London Festival of Architecture 2008, Canary Wharf Jubilee Park. June 26th - 29th 10am-6pm daily
Opening - Meet the Skyscope makers. 
Thursday June 26th 6pm onwards

<p>The ‘Skyscopes’ are a family of periscopes, that allow you to take a look from the roof of the famous London landmark building Canary Wharf. You will find these periscopes in Jubilee Park close to Canary Wharf station. One of the ‘Skyscopes’ is looking out over the London skyline, the other gives you a bird’s eye view of the people<br />
walking 200m below. The installation streams live footage from cameras on the roof of Canary Wharf. As you move the ‘Skyscope’ you control the orientation of the camera and your view of London. This allows you to take a fresh look at London, the theme of the London Festival of Architecture this year. The ‘Skyscopes’ have been commissioned by Canary Wharf Ltd and have been created by design consultancy Superblue. ActionTimeVision has delivered the technology solution. See more of ActionTimeVision work at <a href="http://www.actiontimevision.co.uk">www.actiontimevision.co.uk</a>.</p>

<p>All photography by James Champion at <a href="http://www.jameschampionphotography.com/">www.jameschampionphotography.com</a></p>

<p>click on <a href="http://www.mycanarywharf.com/whats-on/details.php?monthNum=6&year=2008#a_59">Canary Wharf Arts and Events </a>for more information on things going on at Canary Wharf<br />
click on <a href="http://www.lfa2008.org/event.php?id=746&name=Superblue+Skyscopes+">Architecture Week</a> for more events around London.</p>

<p><br />
For a location map follow <iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.co.uk/maps?f=q&amp;hl=en&amp;geocode=&amp;q=Canary+wharf&amp;sll=53.800651,-4.064941&amp;sspn=9.040008,28.037109&amp;ie=UTF8&amp;ll=51.513336,-0.016479&amp;spn=0.018593,0.05476&amp;z=14&amp;output=embed&amp;s=AARTsJqob_Qidklbqeo9jxsVGr679vhumA"></iframe><br /><small><a href="http://maps.google.co.uk/maps?f=q&amp;hl=en&amp;geocode=&amp;q=Canary+wharf&amp;sll=53.800651,-4.064941&amp;sspn=9.040008,28.037109&amp;ie=UTF8&amp;ll=51.513336,-0.016479&amp;spn=0.018593,0.05476&amp;z=14&amp;source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></small><br />
</p> </p>

<p><img src="http://www.superblue.co.uk/archives/img/Rob-arch-week-3-002.jpg" alt="Skyscopes" width="600" height="400" class="cover-img"/></p>

<p><img src="http://www.superblue.co.uk/archives/img/Rob-arch-week-3-003.jpg" alt="Skyscopes" width="600" height="400" class="cover-img"/></p>]]>
    </content>
</entry>
<entry>
    <title>Superblue have their Heads in the Clouds</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/scrapbook/superblue_have_their_heads_in.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=311" title="Superblue have their Heads in the Clouds" />
    <id>tag:www.superblue.co.uk,2008://1.311</id>
    
    <published>2008-06-11T11:12:17Z</published>
    <updated>2008-07-18T11:26:11Z</updated>
    
    <summary></summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="Scrapbook" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/skyscopes-banner.jpg" alt="Skyscope banner" width="600" height="189" class="cover-img"/></p>]]>
        <![CDATA[<p>Superblue present 'Skyscopes' periscopes with a twist changing your perspective on the architecture and environment of Canary Wharf. 
London Festival of Architecture 2008, Canary Wharf Jubilee Park. June 26th - 29th 10am-6pm daily
Opening - Meet the Skyscope makers. 
Thursday June 26th 6pm onwards

<p>For a location map follow <iframe width="425" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.co.uk/maps?f=q&amp;hl=en&amp;geocode=&amp;q=Canary+wharf&amp;sll=53.800651,-4.064941&amp;sspn=9.040008,28.037109&amp;ie=UTF8&amp;ll=51.513336,-0.016479&amp;spn=0.018593,0.05476&amp;z=14&amp;output=embed&amp;s=AARTsJqob_Qidklbqeo9jxsVGr679vhumA"></iframe><br /><small><a href="http://maps.google.co.uk/maps?f=q&amp;hl=en&amp;geocode=&amp;q=Canary+wharf&amp;sll=53.800651,-4.064941&amp;sspn=9.040008,28.037109&amp;ie=UTF8&amp;ll=51.513336,-0.016479&amp;spn=0.018593,0.05476&amp;z=14&amp;source=embed" style="color:#0000FF;text-align:left">View Larger Map</a></small><br />
</p> </p>]]>
    </content>
</entry>
<entry>
    <title>Arup - Finding the Right Tool for the Job.</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/arup_finding_the_right_tool_fo_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=304" title="Arup - Finding the Right Tool for the Job." />
    <id>tag:www.superblue.co.uk,2008://1.304</id>
    
    <published>2008-04-23T13:19:39Z</published>
    <updated>2008-05-04T18:08:33Z</updated>
    
    <summary> Superblue designs exhibitions to highlight the creative culture of Arup. Superblue is putting together a series of exhibitions for Arup - the global consultancy....</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/arupcircles.jpg" alt="Arup toolboc imagesx" width="600" height="120" class="cover-img"/></p>

<p>Superblue designs exhibitions to highlight the creative culture of Arup. Superblue is putting together a series of exhibitions for Arup - the global consultancy.</p> ]]>
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/R-&-A-081.jpg" alt="Arup" width="200" height="300" class="right-img"/>A year long engagement the project aims to promote the work of the designs both internally within ARUP and externally to clients, partners and prospective recruits. Covering 6 different themes and 6 exhibitions, the consultancy process aims to highlight the unique approach ARUP designers and engineers bring to challenging construction projects.The exhibitions for Arup will reflect its style of the consultancy, people and skills. The first exhibition highlights various ‘tools’ that allow for creative cross-fertilisation between different areas of design. It is the unexpected connections between these areas that allow for innovation.

<p>The first exhibition, The Toolbox, will be displayed in the window of 12 Fitzroy Street, “London, W1 and highlights the work of the façade, materials, product design and lighting teams". It celebrates creativity and problem-solving, and shows the unique tools that are used with the company to achieve their ground breaking projects.</p>

<p>The Toolbox is an exhibition that looks at the unique use of both traditional and cutting-edge tools in contemporary design and engineering. The first in an exciting series of shows exploring the work and processes of Arup Facades, Product, Lighting and Materials Engineering. Through the craftsman-like use and development of tools, Arup designers provide creative and intelligent solutions to particular creative problems.</p>

<p>How do Arup designers turn their ideas into reality? As The Toolbox shows, sometimes it is through a playful approach to the tools available to them. The exhibition shows the importance of lateral thinking and experience needed by an Arup designer.</p>

<p>The exhibition looks at how computer games are being used to optimise energy use in new buildings. Hand sketching is used to solve the structure of a new Zaha Hadid building. Plasticine helps describe an Anish Kapoor sculpture for the Paris Metro.</p>

<p>Through using such a variety of tools and processes Arup make sure ideas can be realised. </p>

<p>Photography by: James Champion contact James at: <a href="mailto:jchampion40@hotmail.com">jchampion40@hotmail.com</a> </p></p>

<p><img src="http://www.superblue.co.uk/archives/img/R-&-A-057.jpg" alt="" width="600" height="300" class="cover-img"/></p>
<p><img src="http://www.superblue.co.uk/archives/img/R-&-A-094.jpg" alt="" width="600" height="300" class="cover-img"/></p>
<p><img src="http://www.superblue.co.uk/archives/img/Arup-tools-interior.jpg" alt="" width="600" height="300" class="cover-img"/></p>]]>
    </content>
</entry>
<entry>
    <title>A New Garden Retreat for Spring</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/news/a_new_garden_retreat_for_sprin_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=307" title="A New Garden Retreat for Spring" />
    <id>tag:www.superblue.co.uk,2008://1.307</id>
    
    <published>2008-03-23T13:38:41Z</published>
    <updated>2008-04-28T12:45:46Z</updated>
    
    <summary> A new addition to the Honeycomb range is the Honeycomb retreat....</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="News" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/retreat1.jpg" alt="" width="600" height="300" class="cover-img"/></p>

<p>A new addition to the Honeycomb range is the Honeycomb retreat.</p> ]]>
        <![CDATA[<p>A new addition to the Honeycomb range is the Honeycomb retreat. This garden building was developed for a new house in Hampstead. The retreat uses the honeycomb panels on three sides and sits within a green oak deck. The structure is a green oak pegged frame which is very durable and will last for many years, ageing to a silver grey finish.</p> 

<p><img src="http://www.superblue.co.uk/archives/img/retreat2.jpg" alt="" width="600" height="300" class="cover-img"/></p>]]>
    </content>
</entry>
<entry>
    <title>Portfolio Cases</title>
    <link rel="alternate" type="text/html" href="http://www.superblue.co.uk/archives/projects/bespoke_promotional_portfolio.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://www.superblue.co.uk/cgi-bin/movabletype/mt-atom.cgi/weblog/blog_id=1/entry_id=306" title="Portfolio Cases" />
    <id>tag:www.superblue.co.uk,2008://1.306</id>
    
    <published>2008-01-23T13:35:46Z</published>
    <updated>2008-07-18T10:51:39Z</updated>
    
    <summary> Superblue has worked with Sesame, the financial services company, to develop a series of marketing products to display and communicate their message....</summary>
    <author>
        <name>Robert Frith</name>
        
    </author>
            <category term="Projects" />
    
    <content type="html" xml:lang="en" xml:base="http://www.superblue.co.uk/">
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/folder1.jpg" alt="Bespoke Promotional Portfolio cases" width="600" height="300" class="cover-img"/></p>

<p>Superblue has worked with Sesame, the financial services company, to develop a series
of marketing products to display and communicate their message.</p> ]]>
        <![CDATA[<p><img src="http://www.superblue.co.uk/archives/img/folder3.jpg" alt="Bespoke Promotional Portfolio cases" width="200" height="100" class="right-img"/>Bespoke sales folders were developed for the marketing and management of Sesame to present a professional and new image for the company. Made from hard wearing A.B.S. acrylic with a foam interior each folder could be personalised for each team member. The sales literature was developed by graphics team Bond and Coyne Associates.</p> 

<p><img src="http://www.superblue.co.uk/archives/img/folder2.jpg" alt="Bespoke Promotional Portfolio cases" width="600" height="400" class="cover-img"/></p>]]>
    </content>
</entry>

</feed> 