A 'Samsonite Resort' Summer fo Superblue

July 22, 2008

Samsonite Resort

Superblue have been working with Samsonite in Tokyo, Japan on the 'Samsonite Resort' summer campaign.

Working with Samsonite in Japan Superblue have produced a range of new campaign materials for the new Aero-PC Frame "White" model. Under the tag line "Choose your stickers and make your very own suitcase" and the idea of the 'Samsonite Resort' Superblue were inspired by the holiday resort posters of the 1930's. The sticker collection is a part of a limited range produced by Samsonite available to customers to personalise there new super 'White' suitcase.

The collection includes 4 individual posters of beach, boat, train and mountain resorts along with a collection of flags, beach balls, buckets and spades, deck chairs etc. All reminiscent of holidays and summer resorts of a by-gone age.

See Samsonites' official site to see how it has been used, here:

and then see how the famous Japanese department stores are using it, here: