Helping Financial Services find their Way!
This December Superblue provided the way finding for the Sesame Symposium and its guests from across the financial services industry.
Working with graphic design agency Bond and Coyne Associates, Superblue designed and fabricated way-finding totem lights and table top signage to help delegates navigate around the Sesame Symposium, a 2 day event. Way-finding is crucial for temporary events as users need to navigate their space quickly and confidently, but also make clear choices of the content of the exhibition they need. To aid this Superblue provided two items a large Totem light box and table-top signposts.
The Totem sign posts are 1.6m high and were mains and battery powered so could be positioned within staircases and remote areas as well as permanent sites. The totems will go on tour with Sesame for their regional presentations providing a consistent brand in the exhibition items
The table top signs used glowing edge acrylic on powder coated metal bases. Laser cut the polished glowing edges created distinctive features within the large dining hall of the symposium and were incorporated within the key speakers motivational talk